SEM Consultant
Investment control, faster results, and pay-per-click sound nice, right? Let’s make it happen together.
What is SEM?
Search Engine Marketing
As we mentioned at the beginning, SEM is the way to advertise on a search engine.
There are many search engines, but the most used today is Google, and advertising on Google, is managed by Google Ads; this tool is extensive and has many possibilities, so you have to know how it works.
Why do SEM?
There are many reasons why you might need SEM.
- Faster results: The results of an SEM strategy start to be seen from the moment the investment is made.
- Investment control: One of the main advantages of using an SEM agency is that you have the option of being able to modify the budget of the campaigns according to your budget.
- Pay per click: In SEM advertising campaigns, you pay only when the ad has been displayed, and a user has clicked on the link.
How to do SEM
1. Define a goal for your campaigns:
Campaigns can increase your brand’s visibility on Google and drive traffic to your website,… Decide on the products or services you want to promote.
2. Study the competition:
Performing Google searches with the keywords, we will use to see who your competitors are, what messages they are using in their ads, and to which web pages they are directing traffic.
3. Search for the winning keywords:
The decisive point for the success of an SEM strategy is the location of keywords that define your ad well.
4. Structuring the campaign:
By grouping the keywords by-products or themes. This will increase the relevance of the ads and the level of quality.
5. Decide which landing page to direct traffic to:
The landing page is one of the most important elements of the campaign.
6. Analyze and Test different ads:
We will adjust the necessary changes for the next phase and apply techniques to improve results.
Some of the techniques I use.
Keyword Research
We will search for the most potential keywords.
The strategy
We will analyze where you are now, identify errors and create a strategy.
Campaign structure
We will define how we are going to create the campaign.
Competitor analysis
We will see what their movements are and what keywords they are bidding for.
Analysis of the results
We will analyze the objective data.
Optimization of the campaign
We will adjust the necessary changes for the next phase.
SEM campaigns that I manage
Search Network
Retargeting
Display
Shopping
Answers to Your Questions
Throughout all this time working in the world of marketing, I have been finding a number of questions, and that’s why I decided to make this FAQ, also if you have any questions or want to ask me something, I’m available 24/7 just fill out the form.
What is Google Ads?
Formerly known as Adwords, Google Ads is a Google service and platform that allows you to show ads to users searching for services or products like your business offers. It works on Google Search, YouTube, and other sites across the Web.
Why run a Google Ads campaign?
It has multiple benefits; we can highlight: it improves brand awareness. It helps you stay informed. Attracts more customers through organic search. Creates a reliable web experience for customers. It can be done on a limited budget. Encourages you to focus on the user experience. It is crawlable. Likewise, local SEO allows you to put important information about your site online, such as your business address and phone number. This helps increase your company’s exposure on the web, which can make your company better known to local residents.
On which platforms can Google Ads users advertise?
Google Ads ads appear in Google search results, Google Play, Google Shopping, and Google Maps. Also, on the Google Display Network, a set of websites, applications, and mobile websites, such as a news website or Gmail. Finally, Google Ads also allows ads to be shown on YouTube.
What is remarketing?
Remarketing is a Google Ads tool to show ads again to people who have already visited our website or have watched or interacted with any of the videos on our YouTube channel. In the case of online stores, it allows us to show the products that users saw during their visit. It helps to increase the conversion rate as they are highly relevant ads for users. The charging model is similar to text ads (pay per click), in which you only pay per visit.